Surropa.com Hires New General Manager to Position Online Store for Future Growth within the US Hispanic Market

Miami, FL (October 13, 2009) - SOBO Concepts LLC, owner of Surropa.com, one of the Internet's top destinations for Latino-focused t-shirts and accessories, announces the hiring of Natalia Zapata to the position of General Manager, E-Commerce.

Since it's launch in October 2006, Surropa.com (www.surropa.com) has focused its efforts on selling NaCo, the kitchy Mexican brand that has achieved cult-like status in Mexico, the U.S. and around the world. Surropa maintains a direct link from NaCo's website and shall be the exclusive online retailer for NaCo products in the United States, Canada and Puerto Rico.

"The hiring of Natalia marks a new stage in Surropa's branding and development," remarked Dean Schwartz, President of SOBO Concepts. "Our goal is to create an online destination where Latino brands, artists, designers and consumers can come together to sell and purchase products that are cool, credible and culturally relevant." "Having spent over 15 years in Latin American and US Hispanic marketing and licensing for brands such as Reebok and the NBA," Schwartz says, "I've heard many comments from mainstream retailers, who claim that there is no market for Hispanic-driven products. Surropa will take a leadership role in changing this opinion."

Ms. Zapata brings over eight years of fashion, design, marketing and Internet experience to her role at Surropa.com. She has worked for companies such as Macy's, Guess & Cosabella and most recently managed Inside Fashion World Media, an interactive global hub, connecting all elements of the trendsetting fashion industry. "I'm very excited for the opportunity to build Surropa.com into the web's top destination for fashion and other lifestyle products geared to the hipster Latino community," said Zapata.

Surropa.com's future assortment will feature a mix of contemporary and street fashion apparel and accessories, including caps, bags, jewelry, watches, art and more. Be on the lookout for these additions and many more changes in the coming months.

Press Inquiries:

Natalia Zapata
natalia@soboconcepts.com
(305) 503-9773

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