NEWS RELEASE
Surropa.com adds Calle urban soccer apparel to its roster

“Street” in Spanish, Calle is first-ever urban lifestyle brand with a niche in street soccer" 

Miami, FL (April 19, 2010) – SOBO Concepts LLC, owner of Surropa.com, a leading online store for fashion and products showcasing top Latin American brands and designers, announces the addition of the street soccer-inspired Calle brand to its store. A variety of t-shirts and shorts are available for men and women at www.surropa.com.

“At Surropa.com, we continue to gear up for the World Cup, to offer soccer fans and our fans the coolest soccer lifestyle brands available in the U.S.,” said Dean Schwartz, President of SOBO Concepts. “Calle is our kind of brand, with authentic street influence and an aesthetic that’s really unique. Their designs are fashionable whether you’re a soccer fan or not.”

Recently, Surropa.com added Gambeta, a Mexican soccer lifestyle line with the motto “Vive Fútbol!” Surropa.com is the only destination where the best of Latin American-inspired apparel and merchandise come together in one online store.

Born on the streets of Latin America but launched in California, Calle – “street” in Spanish – is the first-ever street soccer urban lifestyle brand. Calle was inspired by the founders’ travels, where they would play street soccer with kids in neighborhoods around the world. According to Calle, the iconic pigeon in its designs represents every great city, “from Los Angeles to Barcelona, Sao Paolo to Seoul, filled with pigeons wandering the streets and living off the available.” The grass-roots brand relies on customers to inspire product ideas.

Surropa.com features an array of fashionable apparel and merchandise from Latin American brands, artists and designers. The only North American store to offer Condorito t-shirts and the exclusive online retailer for NaCo products in the United States, Canada and Puerto Rico, Surropa.com also features its original SOBO line of clothing and other designers and brands.

About SOBO Concepts:

About SOBO Concepts
SOBO Concepts LLC is an apparel and e-commerce company based in Miami, FL. SOBO Concepts “creates the style” for brands by designing custom apparel and merchandise for sale or promotional use. With a full range of services from product design and development to ecommerce solutions including sourcing, warehousing, distribution and customer service, SOBO Concepts makes it easy for companies to extend their brand and revenue potential.

About Surropa.com

Surropa.com is the ultimate online shopping destination for fashion apparel and merchandise from top Latin American brands and designers. Surropa offers an assortment of contemporary designs including t-shirts, hoodies, art and trendsetting products inspired by Latin American style and culture. Follow Surropa on Facebook, MySpace and Twitter or check out our blog.

Press Inquiries:

Kristin Seigworth
Kristin@soboconcepts.com
(305) 400-4963 ext. 701 / 888-513-6245

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